About us
Fighting through the minefield of 'green' to help you buy better!
We’re here to fight wishy-washy promises and greenwashing. And we’re here to do all the work for you.
When you shop on Canopey, you know that you can trust that what you're buying has been checked by us. ✅
Right now you practically have to be a climate scientist to shop more sustainably. 👩🔬
Reading hundreds of blogs, going to ten different websites each with their own delivery costs. And if you want to see the impact of what you bought, hard luck.
Sound familiar?
Meet Canopey, The Home For Buying Better™️
🌳 Canopey brings verified, sustainable products together under one roof
🎓 One place for you to learn more, where we bring together 10+ years of knowledge working in sustainability to give you answers
📈 We give you the power to track your positive impact over time and get rewarded
Our story
This started with us stood in a sea of plastic waste at the end of a festival.
We’d already spent a decade bringing thousands into the climate change movement. Now we were getting our hands dirty (literally!) preventing waste from going into the incinerator.
We pulled together a team of amazing people and collected hundreds of tents and camping equipment.
But we were angry that not enough was being done to stop the world filling with junk.
We were trying to solve the symptoms of a bigger problem: we need to buy better to begin with!
We founded Canopey in a field, and here we are today.
– Thomas, Hugo and Abrar, Canopey Founders
Meet the team
Thomas Panton
CEO & sustainability expert
Thomas is CEO and resident sustainability veteran, having worked for over a decade in the industry with organisations like Greenpeace and Surfers Against Sewage. He is a previous startup founder, works alongside climate scientists as part of an MSc in Climate Change, advises regional government organisations on Net Zero policy, and is our lucky volunteer when it comes to speaking at events.
Hugo Douglas-Deane
CMO & master of words
Hugo leads on marketing, having worked in Government communications and publishing for a number of years. He’s worked on all sorts of campaigns including multi-million pound EU-funded projects and environmental schemes. His biggest task at the moment is trying to get to grips with TikTok.
Abrar Rauf
CTO & hacker supreme
Abrar has worked in tech over the last decade and wants to pursue his passion of using tech for good. He is a pro at building full stack applications and has previously held roles as Product Owner at NatWest, front and back-end development in FinTech scale-ups, as well as being a second-time founder himself.
Nadiah Arif
Business & Finance Intern
Nadiah is a Climate Change, Management, and Finance MSc student at Imperial College London. She’s held a number of roles in the climate sector from Assistant Nominator at the Earthshot Prize to Sustainability Associate at Zend Worldwide. Nadiah schools us daily with her knowledge of numbers and economic theory.
Hana Barnes
Design & Digital Intern
Hana is a graphic designer and marketer working in the music industry. She is Creative Director for Wild Paths Festival, and has spent the last few years developing their climate change and diversity commitments. Hana literally makes us look good – even something as boring as a business card.
Phil McSweeney
Advisor
Phil is a Chair, mentor, and advisor to startups and scaleups, particularly in tech. After a long and varied career in the NHS he retrained as an executive coach and began supporting and mentoring award-winning startups. He is the author of AngelThink, a founder's guide to how business angels think – drawing on his own experience as an angel investor for more than 13 years.
Nathan Lomax
Advisor
Nathan is co-founder and director of Quickfire Digital and is leading growth and innovation in the area of e-commerce. Nathan is relentless in his drive to help businesses build their online presence successfully and in doing so has built a name for himself as a leader in the space. His award-winning agency works with ambitious, hungry brands looking to scale and counts Beavertown Brewery, TALA and Juicy Couture among their clients.
Alice Douglas-Deane
Advisor
Alice is an award-winning brand and packaging designer with more than a decade of experience in the industry. She is currently Design Director at bigfish, a brand, design and marketing consultancy that has worked with clients including Clipper teas, Dorset cereals, Yeo Valley and Gü.
Thomas Panton
CEO & sustainability expert
Thomas is CEO and resident sustainability veteran, having worked for over a decade in the industry with organisations like Greenpeace and Surfers Against Sewage. He is a previous startup founder, works alongside climate scientists as part of an MSc in Climate Change, advises regional government organisations on Net Zero policy, and is our lucky volunteer when it comes to speaking at events.
Hugo Douglas-Deane
CMO & master of words
Hugo leads on marketing, having worked in Government communications and publishing for a number of years. He’s worked on all sorts of campaigns including multi-million pound EU-funded projects and environmental schemes. His biggest task at the moment is trying to get to grips with TikTok.
Abrar Rauf
CTO & hacker supreme
Abrar has worked in tech over the last decade and wants to pursue his passion of using tech for good. He is a pro at building full stack applications and has previously held roles as Product Owner at NatWest, front and back-end development in FinTech scale-ups, as well as being a second-time founder himself.
Nadiah Arif
Business & Finance Intern
Nadiah is a Climate Change, Management, and Finance MSc student at Imperial College London. She’s held a number of roles in the climate sector from Assistant Nominator at the Earthshot Prize to Sustainability Associate at Zend Worldwide. Nadiah schools us daily with her knowledge of numbers and economic theory.
Hana Barnes
Design & Digital Intern
Hana is a graphic designer and marketer working in the music industry. She is Creative Director for Wild Paths Festival, and has spent the last few years developing their climate change and diversity commitments. Hana literally makes us look good – even something as boring as a business card.
Phil McSweeney
Advisor
Phil is a Chair, mentor, and advisor to startups and scaleups, particularly in tech. After a long and varied career in the NHS he retrained as an executive coach and began supporting and mentoring award-winning startups. He is the author of AngelThink, a founder's guide to how business angels think – drawing on his own experience as an angel investor for more than 13 years.
Nathan Lomax
Advisor
Nathan is co-founder and director of Quickfire Digital and is leading growth and innovation in the area of e-commerce. Nathan is relentless in his drive to help businesses build their online presence successfully and in doing so has built a name for himself as a leader in the space. His award-winning agency works with ambitious, hungry brands looking to scale and counts Beavertown Brewery, TALA and Juicy Couture among their clients.
Alice Douglas-Deane
Advisor
Alice is an award-winning brand and packaging designer with more than a decade of experience in the industry. She is currently Design Director at bigfish, a brand, design and marketing consultancy that has worked with clients including Clipper teas, Dorset cereals, Yeo Valley and Gü.
Our values
Positive
- We'll support you no matter where you are on the journey
- We’re excited about a better future – we're building an inclusive community to make it happen
- It’s about being better, not best! We’re always learning so we can be better than we were yesterday
Bold
- We’re not afraid to challenge what’s wrong in the world, and what should be better
- We’ll speak the truth and pick a side, and we'll happily poke a bit of fun while we're at it
- We’re always thinking about the big picture and pushing the sustainability movement forward
Informed
- We have the knowledge and the data to back things up
- We’re here to guide you, and that means keeping things clear and concise: you shouldn’t have to be an expert!
- Transparency and openness is important in everything we do
